Kinderzimmer
Nursery roll-out

‘Kinderzimmer’ means ‘childrens’ room’, or the place where children are put first.

Based around this principle, we’re providing a range of architectural and design services to help this established German nursery group enter and scale within the UK market.

Brightly lit children's playroom with yellow and black accent walls, wooden furniture, and various toys. A round table with wooden chairs, colorful blocks, and stones is in the foreground. Shelving with books and toys, a small wagon, and a play area with stuffed animals are visible.

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Simplified cartoon illustration of a giraffe with orange and yellow spots, a long neck, and a friendly expression.

Defining the brand DNA

We ran workshops to discover the essence of Kinderzimmer's existing brand, before developing a refreshed identity adapted for the UK market - an evolution that builds on their brand DNA. The design strategy encompassed interior design and layouts, wayfinding, furniture, and joinery - all to the clients educational ethos and operational preferences - principles that will underpin every new nursery in the group.

Interior view of a modern, bright classroom or child's play area with yellow and white walls, a wooden storage unit with gray bins, a small table with toys, a potted plant, and a skylight in the ceiling.
Illustration of a baby playroom featuring a large green plant, a toy crocodile, and a cartoon whale on the wall.
A collection of sample materials in various colors and textures, including white, mustard, beige, speckled black and white, wood grain, and patterned tiles, arranged on a light gray background.

Child-centric design

Our designs were centered around Kinderzimmer’s ethos of putting children first. From bespoke joinery - such as example stepped carpeted stages help babies’ learn to walk, to the child-sized self-serve restaurant. Even the interior wayfinding uses characterful mascots and colour coding of room doors, alongside bespoke signage as part of a child-led experience.

Children sitting at a table during breakfast in a modern dining area with dark green tiled walls and a neon sign reading 'Dukes Kitchen'.
A woman and a young girl sitting together inside a red, semi-enclosed space, looking at a book. Several children in the foreground are observing them, with part of a kid's head visible at the bottom of the image.
A young child with blonde hair sitting on a small wooden bench at a white table, reaching for colorful eggs and toys in a grey felt basket, in a brightly decorated room with yellow shelving and colorful artwork on the walls.

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A cartoon pink elephant with closed eyes and big ears, smiling.

Refining the graphic identity

Our design scope extended to refreshing the group’s graphic identity. In a similar process to the interior design, we took existing colour palettes, brand mascots and found ways to simplify, reduce, and improve legibility, while retaining the diversity and playful character of the original brand.

A wooden directory board with signs pointing to WC and Garden, a green sign pointing to Duke's Kitchen, orange, yellow, and blue signs with icons of a bird, a person, and a frog near a glass door decorated with pink flamingo illustrations.
View of a children's library or reading area with books displayed on a stand, a potted plant, and artwork on the wall, seen through a glass wall with a playful blue and red decorative element in the foreground.

Hands on roll-out support

Our architecture team supports each new site; from initial feasibility studies to establish the business case for acquisition, right through to obtaining planning permissions and construction stage support. We’re retrofitting many different building types, always seeking to retain and celebrate the special features to give each nursery setting a unique character tied to its local neighbourhood.

A tall red outdoor outhouse with a circular window and a small arched door, standing on a green background.
Bright room with large windows showing trees outside, yellow built-in shelves with rainbow decorations, a decorative mirror above a white fireplace, a small table with a geometric light sculpture, and a cozy seating nook with a dark pillow.
Young boy in red and gray clothing playing with wooden building blocks in a modern, cozy playroom.
A woman and a young girl are sitting inside a red booth, reading a children's book together. The woman has blonde hair and glasses, and the girl has dark curly hair and is wearing a beige cardigan. The background features a warm-colored wall and the
A young child with blonde hair sitting on a small wooden stool at a white table in a playroom, engaging with toys and items on the table. The background features a yellow shelf with books and toys, a closed wooden cabinet, and a white wall decorated
A young boy and a woman sitting at a small table in a brightly decorated room, smiling and playing with toys.
Children sitting at a table having breakfast in a modern dining area with dark green tiled walls and a mirror with a neon sign reading 'Dukes Kitchen.'
A bright, cozy children's playroom with large bay windows, light wood furniture, toys, and plush animals. There's a fireplacce and a white ceiling with modern lighting. The room has a yellow accent on shelves and a toy grid on the right wall. Wooden
A children's play and learning area with yellow storage shelves, wooden toys, rainbow arches, and colorful books, brightening the space with playful decor.
Colorful children's playroom with a round wooden table, small stools, plants, storage shelves, and large windows bringing in natural light.
Interior of a modern room with a skylight window, a wooden shelving unit filled with wooden blocks, a green potted plant, and wooden toy vehicles on a circular rug.
A cozy room with wooden furniture and a skylight window, decorated with a potted plant and wooden toys on a circular rug.
Kitchen with white and orange cabinetry, open shelves with colorful bottles, and a tiled wall above a sink.
Interior of a children's room with bright yellow shelving units, illustrations of animals on the walls, a potted plant, and a fireplace with books and toys on the shelves.
A cozy, modern interior with a white fireplace, yellow shelving units on both sides, colorful framed artwork of a pink elephant and a yellow giraffe on the wall, and children’s books and toys on the shelves.
A bright, modern children's playroom with yellow and natural wood storage units, a white ornate fireplace mantel with a mirror above, and various toys and backpacks stored in cubbies. There is a window on the right and a ceiling light.
Interior corner of a building with a green wall, white windowsill, and a brown signboard with white, black, orange, yellow, and blue signs indicating directions to WC, garden, Duke's Kitchen, and various activities, with a glass door decorated with p
Modern kitchen with black tiled wall, sign reading 'Daddy Kitchen', large window, white countertops, and a dining table set with fruit and cups.
View through a door with wavy blue and red dot decoration, into a children's room with a bookshelf filled with children's books, a potted plant, and framed artwork of a fish on the wall.

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Brand evolution

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Digital clock showing the time as 5:00.

This project is ongoing.
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