Kinderzimmer

Scalable design strategy and architectural support to rapidly deliver a leading German nursery brand's first 10 UK sites.

‘Kinderzimmer’ means ‘children’s room’, or the place where children are put first.
Based around this principle, we’re providing a range of architectural and design services to help this established German nursery group enter and scale within the UK market.

Defining the brand DNA
We ran workshops to discover the essence of Kinderzimmer's existing brand, before developing a refreshed identity adapted for the UK market - an evolution that builds on their brand DNA. The design strategy encompassed interior design and layouts, wayfinding, furniture, and joinery - all to the clients educational ethos and operational preferences - principles that will underpin every new nursery in the group.
Child-centric design
Our designs were centred around Kinderzimmer’s ethos of putting children first. From bespoke joinery - such as example stepped carpeted stages help babies learn to walk, to the child-sized self-serve restaurant. Even the interior wayfinding uses characterful mascots and colour-coded room doors, alongside bespoke signage, as part of a child-led experience.
Refining the graphic identity
Our design scope extended to refreshing the group’s graphic identity. In a similar process to the interior design, we took existing colour palettes, brand mascots and found ways to simplify, reduce, and improve legibility, while retaining the diversity and playful character of the original brand.
Hands-on roll-out support
Our architecture team supports each new site, from initial feasibility studies to establish the business case for acquisition, right through to obtaining planning permissions and construction stage support. We’re retrofitting a range of building types, always seeking to retain and celebrate the special features to give each nursery setting a unique character tied to its local neighbourhood.

Minimal early years classroom featuring integrated timber and red joinery, child-scale storage, soft play elements, and circular openings designed to support independent learning and imaginative play.

Animated minimalist flamingo illustration in bright pink and yellow geometric shapes on a blue background, featuring a stylised curved neck, circular body, and simple modern graphic design

Animated isometric illustration of a minimalist geometric birdhouse structure in terracotta red and cream tones against a dark green background, showing clean architectural detailing and modular construction.

Early years kitchen and dining space with child-sized tables, dark green tiled joinery, and rooflights designed to support shared meals, practical learning, and community-focused education.

Early years cloakroom with integrated timber storage, pastel green joinery, and child-scaled furniture designed to support independence, organisation, and welcoming learning environments.

Early years learning interior with bold yellow storage joinery, child-sized furniture, and playful educational elements designed to support creativity, independence, and pupil-centred learning.

Early years classroom entrance with bright yellow joinery, child-height storage, and naturally lit learning spaces designed to support independence and welcoming educational environments.